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Freelance Creative in

Copy, Concept & Creative Direction

jan-FLORIAN EGE

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ABOUT "FLOH"
 

Co-inventor of McDonald’s

“I’m lovin’ it,” awarded worldwide, and proof that

real creativity lives off the

„red carpet“ radar. It’s not

the spotlight he’s after,

but the challenge when

the odds are against you.

· concept writer · creative cat lover · copywriter ·

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· concept writer · creative cat lover · copywriter ·

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Coffee Addict

Concept Chef

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ABOUT.

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35%

Of my ideas were scribbled on napkins - true creativity knows no boundaries.

1 award

Won in the adult industry - creativity doesn’t judge briefs.˝

100M

People hum “I’m lovin’ it” daily - some without realizing it.

400+

International clients (and one very fast horse).

180+

Countries where my work lives (way more than my passport will ever seen).

50 km/h

The top speed of the racehorse named after me. Still undefeated.

0.34 cm

The length of the shortest headline I’ve ever written. Nailed it.

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lfc

ANIME

storytelling

is alife

beast

seahawks

mode

I'M

LOVIN'

IT

cats

THE ART OF ENTERTAINMENT

creating

unspeakable

unthinkable

perfection

of slowness

my PASSIONS

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EVERYTHING

OUT OF NOTHING

SUPERDUDE

Big budgets, all the time

in the world? Almost boring. A budget smaller than the office coffee fund and the countdown is on? That’s when the fun starts for me.

TOPSECRET

SPECIALSKILL

SECTOR

fall

NICE

GUY

I can play leading roles, but I don’t have to. Like in 'Fallguy,' I jump in as a stuntman where it's critical and give everything for the team. Whoever ends up with the Oscar, it doesn't matter to me, the main thing is a success.

Emotional

inteLLigence

AI can be learned. Emotional intelligence must be had. I'mat home in every bubble, every language, and every gut feeling.

turbo

THINKER

Learned from the biggest just-in- time customers like McDonald’s or Media Markt: briefing at 9, delivery by 9:30, results by 10. No babbling helps, only understanding contexts, reading between the lines, thinking, and then getting it done.

DOCTOR

UPGRADE

Is there a creative here? It's a matter of life and death! In everyday life, the plot remains a dream, in daily business it's standard. Reviving sick concepts, films, translations, or ideas just by tweaking small screws for the maximum upgrade. I simply love that.

POPPOPPOPPOPOPOP

CORN IDEA MACHINE

No matter how complex or cryptic the task. If my machine finds even a single kernel of corn, then it makes 24/7 'Pop, Pop, Pop'.

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From standout campaigns to sharp headlines - strategic, creative, and always on point.

From nothing to something extraordinary - creating big impact with small resources.

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Names with depth, strategy, and stories - ready to become the foundation of your brand.

my services

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Polishing, tweaking, and elevating concepts to bring out their full potential.

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Crafting fresh ideas that push boundaries and solve real problems.

Not just translating, but transforming ideas across cultures with precision and creativity.

career

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2015 – NOW | Freelance Creative & Copywriter

JFE - Jan-Florian Ege

Clients:

Initials/London, TBWA/Zürich, Serviceplan, Volvo/Stockholm, BSH, Saatchi, McCann/ London&Frankfurt, BeatsbyDre, Apple, Yamaha …

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2011 – 2015 | Creative Director

Grabarz&Partner

Clients:

Volkswagen Nutzfahrzeuge (DACH&Frankreich),
 EDEKA, Apollo Optik, Radiozentrale Radio Marketing …

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2010 – 2011 | Creative Director

Jung v. Matt/Alster

Clients:

Vodafone, TUI Reisen,  Chiquita, ERGO Direkt,
Unicredit Bank, GDV, Niedersachsen, HH 

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2006 – 2010 | Sen. Copywriter

Jung v. Matt/Alster

Clients:

MINI, Nintendo, IWC Uhren, NOAH, Ben&Jerry´s Bitburger, NIVEA, Mercedes, BMW, OBI …

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2000 – 2006 | Sen. Copywriter

DDB/Heye

Clients:

McDonald´s, Coca Cola, Müller Milch, Löwenbräu,
DO-X, Orion Erotik Onlineshop  …

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1999– 2000 | Copywriter

For Sale Ad Agency

Clients:

Media Markt & Saturn, l´tur Reisen, DF1
Digital TV, KARE Designer  Möbel, Auroscout24 …

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