Freelance Creative in
Copy, Concept & Creative Direction
jan-FLORIAN EGE
ABOUT "FLOH"
Co-inventor of McDonald’s
“I’m lovin’ it,” awarded worldwide, and proof that
real creativity lives off the
„red carpet“ radar. It’s not
the spotlight he’s after,
but the challenge when
the odds are against you.
· concept writer · creative cat lover · copywriter ·
· concept writer · creative cat lover · copywriter ·
Coffee Addict
Concept Chef
ABOUT.
35%
Of my ideas were scribbled on napkins - true creativity knows no boundaries.
1 award
Won in the adult industry - creativity doesn’t judge briefs.˝
100M
People hum “I’m lovin’ it” daily - some without realizing it.
400+
International clients (and one very fast horse).
180+
Countries where my work lives (way more than my passport will ever seen).
50 km/h
The top speed of the racehorse named after me. Still undefeated.
0.34 cm
The length of the shortest headline I’ve ever written. Nailed it.
lfc
ANIME
storytelling
is alife
beast
seahawks
mode
I'M
LOVIN'
IT
cats
THE ART OF ENTERTAINMENT
creating
unspeakable
unthinkable
perfection
of slowness
my PASSIONS
EVERYTHING
OUT OF NOTHING
SUPERDUDE
Big budgets, all the time
in the world? Almost boring. A budget smaller than the office coffee fund and the countdown is on? That’s when the fun starts for me.
TOPSECRET
SPECIALSKILL
SECTOR
fall
NICE
GUY
I can play leading roles, but I don’t have to. Like in 'Fallguy,' I jump in as a stuntman where it's critical and give everything for the team. Whoever ends up with the Oscar, it doesn't matter to me, the main thing is a success.
Emotional
inteLLigence
AI can be learned. Emotional intelligence must be had. I'mat home in every bubble, every language, and every gut feeling.
turbo
THINKER
Learned from the biggest just-in- time customers like McDonald’s or Media Markt: briefing at 9, delivery by 9:30, results by 10. No babbling helps, only understanding contexts, reading between the lines, thinking, and then getting it done.
DOCTOR
UPGRADE
Is there a creative here? It's a matter of life and death! In everyday life, the plot remains a dream, in daily business it's standard. Reviving sick concepts, films, translations, or ideas just by tweaking small screws for the maximum upgrade. I simply love that.
POPPOPPOPPOPOPOP
CORN IDEA MACHINE
No matter how complex or cryptic the task. If my machine finds even a single kernel of corn, then it makes 24/7 'Pop, Pop, Pop'.
From standout campaigns to sharp headlines - strategic, creative, and always on point.
From nothing to something extraordinary - creating big impact with small resources.
Names with depth, strategy, and stories - ready to become the foundation of your brand.
my services
Polishing, tweaking, and elevating concepts to bring out their full potential.
Not just translating, but transforming ideas across cultures with precision and creativity.
career
2015 – NOW | Freelance Creative & Copywriter
JFE - Jan-Florian Ege
Clients:
Initials/London, TBWA/Zürich, Serviceplan, Volvo/Stockholm, BSH, Saatchi, McCann/ London&Frankfurt, BeatsbyDre, Apple, Yamaha …
2011 – 2015 | Creative Director
Grabarz&Partner
Clients:
Volkswagen Nutzfahrzeuge (DACH&Frankreich),
EDEKA, Apollo Optik, Radiozentrale Radio Marketing …
2010 – 2011 | Creative Director
Jung v. Matt/Alster
Clients:
Vodafone, TUI Reisen, Chiquita, ERGO Direkt,
Unicredit Bank, GDV, Niedersachsen, HH
2006 – 2010 | Sen. Copywriter
Jung v. Matt/Alster
Clients:
MINI, Nintendo, IWC Uhren, NOAH, Ben&Jerry´s Bitburger, NIVEA, Mercedes, BMW, OBI …
2000 – 2006 | Sen. Copywriter
DDB/Heye
Clients:
McDonald´s, Coca Cola, Müller Milch, Löwenbräu,
DO-X, Orion Erotik Onlineshop …
1999– 2000 | Copywriter
For Sale Ad Agency
Clients:
Media Markt & Saturn, l´tur Reisen, DF1
Digital TV, KARE Designer Möbel, Auroscout24 …